As you may know, ASOS (As Seen on Screen) is considered a one-of-a-kind retailer in the world fashion village when it has still doubled sale figures during the past years while the general world economy is doom and gloom. So what makes ASOS so successful? How can ASOS achieve such steady position in the fashion industry? And what makes it different from other fashion retailers? In this article, let’s find out and briefly analyze factors that make ASOS unique.

1. Huge range of brands

The first factor contributing to ASOS’s success is the combination of great number of famous fashion labels in the world. Over 850 leading brands together for both men and women fashion products are included in ASOS product lines.

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2. Various product lines

ASOS also offers great and assorted types of products. It always updates the most modern as well as fashionable designs and styles of clothes, accessories, shoes, handbags and purses, jewelries, etc. so that customers can catch up with the latest fashion trends. Furthermore, different colors for the same products offered by ASOS also add to the bountiful number of fashion items and bring clients different looks with the same styles.

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3. Reliability

Another factor that helps ASOS gain success is its reliability of products provided. As can be seen from review web pages like,, people who have shopped at at least once have good review of the product quality and customer service. At first, they can be skeptical about ordering from ASOS but after trying, the general result is optimistic. They are quite satisfied with high-quality products and feel pleased with the supportive customer service.

4. Creative product display

Different from other online fashion shops, ASOS has a unique way of displaying its products. Besides the clear and scientific website layout, ASOS has catwalk clips for all clothing products. Therefore, shoppers can have an all-sided of the items they are going to buy and decide whether the clothes look good on them or not.

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5. Reasonable prices

The next factor that contributes to ASOS’s success is the reasonable price levels. All products at have a price range from £5 to £350. Thanks to this affordable pricing system, students and even low-income consumers still afford many items to indulge their fashion tastes.

6. Excellent Customer Service

Another strong point of ASOS is its helpful customer service. Uniquely, ASOS assists buyers with free delivery and free returns. What is more interesting than ordering anything no matter what it is, trying it on at home and if you don’t like it, you can package it up in a reusable box and send it back for free? Besides, ASOS also supports worldwide free shipping of all orders. Delivery can last from 7-12 days depending on geographical locations. If you would like your order to arrive earlier, you can choose express shipping with delivery costs added to your order. The express delivery cost can range from £6 to £21 based on regions and continents.

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7. Attractive discount deals with ASOS promo codes

The last also the most appealing advantage of ASOS is frequent discount seasons. ASOS usually offers sale-off period up to 50% on all products for men and women. Moreover, it also has promotional discount program for students. Students can buy goods at with 10% discount on products from certain brands such as NUS Extra and UNIDAYS. Apart from discount programs, ASOS regularly issues ASOS coupon codes or vouchers so that online shoppers can use those codes to get discounts on their buying. For instance, ASOS discount codes can vary in many types such as:

  • Free Standard Delivery on Orders over £75 at ASOS
  • Free Next Day Delivery on Orders over £100 at ASOS
  • Free Style Saver Delivery on Orders at ASOS

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Thanks to the 7 above strong points, it is no surprise that no fashion shops can compete with ASOS in the world of online fashion retailers. Vast variety of leading fashion brands, varied product lines, reliability, creative product display, fair prices, outstanding customer service and attractive ASOS discount codes are secrets to the fame of ASOS.

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